Secret Mantras To Get Perfect SEO For Successful Business

Not so long ago, SEO was just a cool buzzword used by people in-the-know. If you could figure out a neat little SEO trick, you’d be able to push yourself ahead of the competition and grow your business at an exponential pace.



But now, everybody and their dog seems to be doing SEO. Is it even worth it? With so much competition, can you still get an edge?

What is SEO?

Before we can answer this question, we need to understand what SEO is. SEO stands for search engine optimization. Every day people use Google to find information. Most of the time, they click on one of the first three results that come up.

How does Google know which sites should be ranked first? They have an algorithm that attempts to understand what the websites are about, and how popular they are. SEO is essentially optimizing your website so that Google can understand it, with the goal of promoting your business to show up when consumers search for the products or services that you offer.

What Factors Determine Your Rankings?

While there are hundreds of different factors that can affect your rankings, the two most important ones are content and links.

Your content needs to be phrased correctly so that you rank for the correct search terms. For example, let’s say that you own an Italian restaurant. You have the best spaghetti in the whole city, but only your existing clients know about it. If your page is called “Leo’s Italian Food: The Best Pasta in The City,” you might think that it’s clear you have spaghetti. However, Google is not that smart. Unless you actually use the word “spaghetti” on your website, Google has no idea that you serve it. A good SEO agency will take the time to find out what users are searching for on Google, and make sure that your website is phrased appropriately.

Content tells Google what your website is about. But we still need to show them that your site is popular. Remember, Google wants to put the best website first. How do they know which one is the best? By the number of pages, that link to your site! Let’s say that your spaghetti restraint is really taking off. Food bloggers are posting a review of your delicious meals, and including a link back to your restaurant’s website. Local tourism agencies are posting a link. Maybe even the local newspaper puts a story about your business online. Google thinks “hey, this restaurant is getting a lot of attention. We better make sure people can find them when they search for a good spaghetti restaurant online”.

An SEO agency will make sure that your website is listed online everywhere they can. They’ll reach out to blogs and see if they are interested in writing a feature about your business. They’ll get you listed in local restaurant directories. There are hundreds of different ways to build links, and these strategies will change for each different client.

Do I Really Need to do SEO?

Many businesses might be doing fairly well without any SEO work. They might think “Hey, this is working for me. SEO must be an unnecessary marketing expense.” The simple fact is that functioning businesses are the perfect candidate for SEO. You already know that your pricing works, and you know that customers like your product. SEO is only effective if you already have a functioning business.

“You can get more traffic, more phone calls from potential clients, more sales... whatever you’re trying to do, digital marketing can help you do more of it. But digital marketing isn’t what’s making you money. You need to have a profitable foundation with a quality product or service to build off of - once that is in place, more eyeballs on your brand through digital marketing efforts means an uptick in revenue and brand recognition for you.” according to MezzoLogic.

SEO plays such a major role in a businesses online success, and not just in terms of producing high rankings in the search results. Many companies are using search engine optimization to help with their branding as well. Here are six reasons why your business needs SEO:

1. Delivers High ROI

There is no other form of online marketing that can deliver a return quite like SEO. So many people don’t have success with search engine optimization because they sign up with an inexperienced company or one that is simply outsourcing the work overseas and has absolutely no idea what a successful SEO campaign consists of. We just discussed the dangers of outsourced SEO, and so many businesses get burned by these low quality companies that simply don’t have the knowledge to deliver results. When done correctly SEO can deliver nonstop organic traffic that would cost a tremendous amount of money if it was being paid for through a paid search campaign.

2. SEO Works

SEO is not dead and it continues to work. When done correctly it can deliver endless and consistent traffic to your website. Sure, there are Google updates and algorithm changes that are constantly being rolled out to combat the spam, but if you are working with an experienced and knowledgeable SEO provider you will not have to worry about these issues. So many companies fall for services that promise the world for a few hundred dollars and this just isn’t realistic. You have to be willing to invest in a service that does it right.

3. SEO Will Not Disappear

SEO will never go away. It continues to evolve over time and the companies that understand it are constantly adapting with it and not skipping a beat. Over the past few years the mass link building spam has been penalized and now the focus revolves around creating content and earning links for high quality and relevant websites. The concept of SEO will never change, but the techniques to maintain rankings will always change. SEO will be around as long as the Internet is, so it is a good idea to get involved now instead of sitting on the sidelines.

4. The Competition Does It

Many businesses are under the assumption that SEO only needs to be done until top rankings are achieved, but that is not accurate at all. When your website reaches the top spots it will require even more work to maintain and continue to improve the rankings. Your competition is going after those top positions, so you need to either compete to beat them to it, or sit back and let them take the majority share of traffic for your industry. Are you going to sit back and just hand them business? Simply ignoring SEO is just giving your competition business without a fight.

5. Your Customers Are Mobile

Mobile traffic continues to increase at a rapid rate and it is now outpacing traffic from desktop computers. If you want to see some crazy and eye opening stats about mobile traffic then check out this infographic. SEO allows your business to be found by consumers that are actively seeking for the service and products your business sells. Local search engine optimization can help your business be found by individuals that can turn into store visits, phone calls, or even instant online purchases. Mobile search is the future, so you need to make sure your business is ready for it.

6. Everyone Looks For Businesses Online

With a SEO strategy in place you can increase the odds of your potential customer base locating your website and engaging with your company. Think about how convenient the Internet is for a consumer. They can search for a business, review products, review the business, and even make purchases. This can be done from the comfort of their home on a desktop, or while on the go from a tablet or mobile device. If you want to be found online then you need SEO.

Final Thoughts: 

But the problem is that SEO is no longer a marketing technique used by a few savvy companies. SEO is now the industry standard for any business with an online presence. Ignoring SEO means that you’re falling behind. If you don’t focus on promoting your business online, it won’t be long before one of your competitors pushes you out of the way. There is no denying you need a SEO strategy in place to attract organic traffic to your website. It provides a tremendous ROI when done correctly, and is a great long term strategy. Contact us if you want to learn more about how SEO can benefit your business.

Secret Mantras To Get Success in Make Money Online

Focus on providing value and helping people. Honestly, I think that's the biggest one and the one a lot of people don't focus on. Too many people look at online marketing as a way to take from people when this is not the case. You're not online just seeking to take money from people, but you are trying to help them to fix their problems.

Secret Mantras To Get Success in Make Money Online 



The more you can help them with their problems by providing a solution the more money you'll make online. Learn how to think about other people first and you'll watch your life and your business go to the next level.

Hey guys, I just wrote a new post so I figured I should share it with you too. It's about Secret Mantras To Get Success in Make Money Online that I have for building a real online business. Here they are:
1. Focus on building a community.
A community of people who know like and trust you can make you money for a lifetime if you treat them right.
2. Focus on providing value and helping people.
Give and you shall receive - they say. And it's true - the more you give, the more people will follow you and trust your recommendations because they know you act in their best interest.
3. Focus on building your brand.
A brand is an asset. Once people associate your name with high quality this increases the value of everything you create. People are more inclined to check out what you have just because it comes from you. Also if you decide so in the future you can sell your business as a brand.
4. Focus on selling high-quality programs.
This is how you provide even more value to your community. You shouldn't be ashamed to sell. Because there are programs and products out there that can change a person's life! And it's in their best interest to get these products in their hand. You're helping them by providing them with quality products. The keyword is quality. You should never promote crap products because that will only hurt your reputation and people will lose trust in you.
5. Reinvest your profits into growing your community.
This is how you scale a small business into a big business. Reinvesting your profits is key to your success. Your community is your #1 asset. The bigger your community, the more authority you will have in the marketplace. And the more money you will make because you will have a bigger influence and more people ready to buy.
6. Focus on building a high converting sales-funnel.
This is how you make more money with the same amount of traffic. A high converting sales-funnel will allow you to make a lot of money with a small community and ultimately allowing you to grow that community by reinvesting your profits back into your business.
7. There's only 2 things you should work on in your business: TRAFFIC. And CONVERSIONS. 
So focus on those 2 things.
Every minute you spend working on your business ask yourself this:
Is what I'm doing now going to increase my traffic and influence? Is it going to make me more sales? Is it going to provide some kind of value to my community?
If the answer is no, it means you're doing the wrong thing! Stop immediately what you're doing and focus back on the activities that will make you money. For example: creating videos, writing a promo email to your list, finishing your product and generally just selling more.
These are some of my rules for success now. Thanks for reading. I hope you got some value out of it.

Why Most Beginner Businesses or Startups Fail?

A startup can be defined as a new company. A startup is usually small and initially funded and operated by its founders or an individual. Startup companies offer products or services that others do not offer, or that their founders believe are offered in an inferior manner.



In the early stages, startup company expenditures tend to exceed revenue because they work to develop, test, and market their ideas. That way, they are in dire need of funding. Startups can be funded by traditional small business loans from banks or credit units, government-sponsored loans, or funds from non-profit organizations, and the central government. Friends and family can also provide loans.

A startup is believed to change the face of business and technology today. Although there are several stories about startup success that is interesting and inspiring, countless startups are free-falling and out of business.

Why does startup fail? Actually, there are many factors that cause this. Entrepreneurs are ordinary people who try to start a business and have an impact on the technology industry. Ideas that look promising today may no longer be profitable when presented to the public.

A total of 9 out of 10 startups failed. This is not an easy fact to accept, but it's something you need to pay attention to. Even entrepreneurs need to plan their failures before starting a business. Why is that? Because entrepreneurs are very optimistic need to see the reality that happened both now and later. This statistic is not intended to frighten you, but to encourage you to work smarter and harder. Please also read our information about the importance of startup.

Startup Failure Due to Market Issues

One big reason why startup companies fail is that they have a small market or no market at all for the products they build. Here are some common symptoms:

There is no good value proposition or good event, which can make buyers commit to purchase. To get orders in the current state, you must find a buyer who has an interest or is in desperate need of the product you offer.
The wrong marketing time. You could be at the forefront of the past few years but consumers are not ready for the specific solutions you offer at this stage.
The market size of people who have a need for a product and have money is not big enough.
Business Model Failure

One of the most common causes of startup failures is that entrepreneurs are too optimistic about how easy it is to get customers. They assume because they will build an interesting website, product, or service, then customers will come in droves. That may happen to some first customers, but after that, it becomes a tough task to attract and win customers. And in many cases, the price to get customers is actually higher than the value of the customer itself.

The Essence Of The Business Model

A simple way to focus on the problem in your business model is to look at these two questions:

Can you find a measurable way to get customers?
Then can you monetize those customers at a higher rate than the acquisition price?
The Unsolved Management Team

A common problem that causes startup to fail is a weak management team. A good management team will be smart enough to avoid the above reasons. Weak management teams make mistakes in many areas:

They are often weak on strategy, building products that no buyers have because they fail to work to validate ideas before and during the development process.
They are usually not good at the execution stage, which can trigger problems with products that are not built well or on time, and lead to the poor market execution of their implementation.
They will build a weak team under them. There is a saying: A player employs A worker, and player B can only hire player C because player B does not want to work for other B players. So the company will end up with a weak and bad execution.
Lack of funds

The next major reason that startup firms fail is that they run out of money. The CEO's key job is to understand how much money is left for either the company's operations for financial success or for a positive money flow.

A common mistake and trigger the company to run out of money is that management fails to enter the next stage of development before the money runs out. Although it is still possible to repeatedly earn money, its valuation will be lower.

Inappropriate Pedal Acceleration

One of the CEO's most important tasks is knowing how to set accelerator pedals. In the early stages of business, when products are still being developed and business models are refined, the pedals need to be set very light to make money. There is no need to hire many marketing and sales staff if the company is still in product completion position to the point where the product really meets the market needs. It's a very common mistake, and it will only generate frustration.

But on the other hand, there is a time where it finally becomes clear that the business model has been proven, and the accelerator pedal time is on tap harder. As hard as the source of capital available and exist in the company. For the person who first became CEO, it's not easy to know how to react when they reach this point.

Startup Owners Hire People They Know, Not Competent People

Many startup companies are small businesses. Can be understood if the owner chose people with family closeness. And he does this by hiring people referenced to him by close friends, relatives, or other family members.

For most people, the reason behind this is because they want people who can be trusted, people who do not steal from the company. Unfortunately, this decision ended in error. As a startup, you must hire highly competent people. Otherwise, they will tear down your business without the need to steal from you.

Problem With Products

Another cause of startup company failure is because it fails to develop products that meet market needs. This can be due to simple execution or because of a strategy problem that has no match between the product and the market.

Often the first product that startup brings to the market does not meet the needs of the market. It takes several revisions to make the product fit the market. In severe cases, the product may actually fail. When this happens, it becomes a clear indication that the working team does not validate their idea with customers before and during the product development process.

Connection

Some entrepreneurs often complain about the lack of network and investor connections in industries that can support them. In addition to failing to find new people who can bring their startup to success, they also fail to recognize their own network. Startup companies need a network with good connections through existing networking, which is very easy to build.

Another good way to build connections online is to work with PR and SEO agencies. They already have relations with media, newspapers, and some top-level blogs that can speak about your startup company.

Competition

Starting a startup is not just about focusing on one's business. When startup wants to stay in the future, they need to avoid distraction but do not forget the competition they have.

Most startup companies today feel that their idea is best that will guide them toward success when the product is launched to the consumer. But it is not so.

Startups are formed from time to time and the idea can be similar. Analyzing established markets, competitions, and businesses will help generate different strategies in different areas to win the market.

Ignoring Prospective Customers

It's always hard for a startup company to decide to either improve the product or let the market test it first. Talking to customers about product upgrading ideas can be a good thing, but this triggers startup with almost no profit at all.

The foundation of startup success is based on market validation and if you fail with a good product, your startup will fail. The best possible way to make sure all goes well is by measuring, tracking, validating, and optimizing the data you receive from customers or clients.

Idea

The idea of being the backbone behind the startup and extensive analysis of market needs to be done before starting a business. Entrepreneurs need to understand that starting a company, marketing, and spending a lot of money may not always end with success. Diving into a business without previously analyzing a target market prospect is not a good idea.

The consumer market today varies greatly. Demands and needs change rapidly, and successful startup now works with vision without neglecting current and future market realities. Future analysis is required when implementing ideas for a startup.

Location

Location can be a problem on some sites for startup companies. The important thing, adjust your startup concept and location. Locations also play a role in failure for remote teams. When your team is working remotely, make sure you find an effective communication method, because the lack of teamwork and planning can lead to failure.

Removing The Product At The Inappropriate Time

When you release the product too early, the user thinks it is useless and getting them back can be difficult if the first impression they have about you is negative. And when you release a late product, you lose the window of opportunity on the market.

Being Flexible and Not Actively Searching Or Using Feedback From Customers

Ignoring customers is the cause of failure. Not collecting feedback from customers is a fatal mistake for most startups. Do not wait more than 3 months to get feedback from a very objective prospect.

Similarly, do not spend enough time talking to customers and releasing features that you think are great, but you do not collect enough input from clients. You are easily trapped by thinking your stuff is good. You must pay attention to customers and adapt to their needs.

Poor Marketing

Knowing the target audience and knowing how to get their attention and turning them into leads and ultimately becoming a customer is the most important skill of a successful business. Read more of our articles on improving leads and sales.

Know the Characteristics of a Successful Startup Company

Now let's move on to a successful startup character, what are they?

Getting Started With A Small Market

When talking about successful startup companies, many comments on the importance of having a large market. It is true that startup should slowly reach a large market to become a big company. But initially, it is actually best to start with a small market. Start from a small market and then develop the market into a concentric circle.

The biggest mistake you make as a young entrepreneur is getting into a big market. This indicates you have not found the right category. And you will be dealing with too much competition.

Focus

Still related to starting in a small market, another characteristic of a successful startup is the focus. When starting a company from scratch, especially with a very small team, you are easily tempted to take on too many projects, this can kill your startup.

Providing an Awesome User Experience

By definition, startup means a new company. They can not rely on brand loyalty built over the years as competitors can do.

This is one reason why providing useful and easy-to-use products is critical to long-term business success.

Positive Culture

If you want to be a winner, you need to adopt a positive corporate culture. Successful startups should be able to provide a positive environment at all levels of their organization.

Communication

Poor communication can destroy a new business. Poor communication raises the tension of the relationship between the clerk and between you and the customer. A successful startup can overcome communication barriers.

Hiring the Right Employees and Appreciating Them

Winners know how to find, choose, hire, train, motivate, reward, and retain good employees. They avoid workers who do not contribute. They raise the level of employees who do their best for the team.

They also know how to make employees happy and productive. Renowned business builders carefully supervise employees like shepherds in herds of cattle. They are kind, respectful, motivating, and very supportive. This unique nature so one strong character of entrepreneurs who deserve to win.

Goal-Oriented

Getting into the business world requires strategy and planning. Successful businesses are organized using systems with constant short-term goals evaluated. With such systems, businesses and business owners can identify and achieve success. Strategic planning becomes an important element of every business design.

Persistence

Running a startup is not an easy matter. Few people are ready for the journey ahead. A successful startup can overcome many obstacles. Most importantly, never lose your vision or passion.

Customer service

The value of customer service can not be underestimated. Many successful startups can gain attraction because of excellent customer service. When your customers feel appreciated, they will come back again and become repeat customers. Exceptional customer service is hard to imitate, which is an effective tool to win the competition. Find out more about improving customer service.


While there are elements of luck involved in successful startup stories, there are many success factors for a startup. They have products that meet their needs, they do not ignore anything, they grow quickly, and manage to overcome the competition. When you have these characteristics, you are preparing to succeed.
A startup may fail just because their team can not win the project properly. Probably due to lack of skill, or maybe experience. In some cases when a business does this, it is not the end of the world. They may be able to switch from their team to get the right person for the job. But if they do not have the capital to hire the right team, then it is most likely destined to fail. That's 9 Reasons Why Most Beginners Businesses Fail that might be learning for you.

Really Not a Rapper by Montana Montana Montana and rap marketing strategies

Hip hop music, also called hip-hop or RAP music, is a music genre formed in the United States in the 1970s which consists of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. One of the first rappers at the beginning of the hip hop period, at the end of the 1970s, was also hip hop's first DJ, DJ Kool Herc. Herc, a Jamaican immigrant, started delivering simple raps at his parties, which some claim were inspired by the Jamaican tradition of toasting.History is about to be made. On August 11, 1973 in the Bronx, New York history was about to be made. DJ Kool Herc (now known as the first DJ & founding father of hip hop) & his sister Cindy began hosting back to school parties in the recreation room of their building.


Rapping is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular," which is performed or chanted in a variety of ways singing and dancing in western world. It was characterized with being predominately spoken-word instead of actually singing, also much of it rhymed. During the period of great immigration from Jamaica to the United States, the genre of "Rapso" followed, and eventually lost the suffix "-so" and became the Verb "Rap".

Recently a poll question has become popular - Who is the greatest rapper of all time poll?
  1. Tupac.
  2. Notorious B.I.G.
  3. Eminem.
  4. Jay-Z.
  5. Rakim.
  6. Nas.
  7. KRS One.
  8. Scarface.
  9. Snoop Dogg
  10. Montana Montana Montana
One common understanding is that hip-hop is a culture and rapping is one of four elements contained therein—the others being breakdancing, DJing and graffiti. Today, with the other elements not appearing as prominently as they once did, it's been easy to conflate the two.

Lovie Johnson alias Montana Montana Montana (born 1993), is an American rapper/music artist who has started his career in 2014. Montana Montana Montana has worked on several albums by now, which includessome mega hits as well. Some of Montana Montana Montana’s recent and mega-hit albums include Circle Of Success (2015), Lovie Johnson (2015), ‘Pezzy Montana 2 (2015) Beef Vol. 1 (2015), Really Not a Rapper 500 (2016), Savage Tycoon (Montana Montana Montana Albums)|Savage Tycoon (2016), U.S. BeatPort Top Jams Albums. The Contraband (2015), Maclafornia (2016), Montana Montana Montana – Really Not a Rapper Best of Vol.1 (2015), “Lovie Johnson” (Dj Racks) (2015), Montana Montana Montana – Maclafornia Mixtape(Dj Ghost & Thizzler) (2016), “Lovie Johnson 2” (2017), and “Lovie Johnson 3” (2017). 

But what are the special marketing strategies have been applied by Montana Montana Montana to get success ? 
I am going to analysis his marketing success strategies in this write up : 

One of the key goals of Stop The Breaks is to, not only inspire and motivate, but also provide tangible marketing and promotion advice for independent hip-hop or RAP artists grinding around the world.

As independent artists working hard on making music, it’s easy to neglect other integral aspects that will lead to your success such as marketing own music, promoting own brand, networking with the right people and plenty more.

One of the first steps all independent artists should be taking for their career is creating a marketing plan which provides a comprehensive overview of all their promotional and marketing efforts as well as their overall goals in the rap game.

1. Releasing own music creation with fully non conventional plan, such as 2 albums at single time. 

2. Publicizes in all media such electronic media, print media, broadcasting media , web media including social media. 

3. Endorsing via popular celebrities on any field of our daily life. 

4. Offline banner , hoarding , buses , trains publicity 

5. promotion works are done via sponsored /investors as well as own fan bases.

6. Reliable Press Kit distribution channel. Super important but underrated aspect for independent rappers – having a standout press kit to help them get featured on publications and websites. 

7. Search Engine optimization of official website with better engagement facilities with fans and well wishers. 

These seven strategies have forced  Montana Montana Montana to become more popular than any other contemporary rapper of these days. 

Modern Generations and Indian Big Digital Market Scenario

With 22 official languages, 35 distinct states and a population of 1.2m, India contains an enormous amount of diversity that is arguably greater than that within the European Union. So creating a single advertising or marketing campaign for the entire nation seems a strategy that is doomed to failure. Millward Brown tested almost 1000 ads across India to find out if consumers’ reactions would vary – and the answer is pretty unequivocal. 


The influence of technology in modern India is profound and life defining, according to the author of this paper. 



Their study set out to identify the payoffs that technology provides people in their lives, and that technology companies could use to connect with consumers. The findings are framed in terms of the 2000-year old chakra system, based on nerve/energy centres in the human body.

Indian scenario: Digital marketing is still at its initial phase in India. Most of the companies are still thinking to adopt the medium while many top brands have already rolled their digital marketing campaign. Seeing the large number of youth population in India(More than 40% of total population of India, around 460 millions youth is there, in which 333 millions are literate) and the rising technology savvy young generation, corporate will be more than happy to engage the target audience and spread their products & services among them via digital media. Thus there will be a Big Change in coming future.
Digital marketing
About Digital Markting

Digital Marketing Market Scenario

Internet & Mobile– Some Facts and Figures:

Digital Marketing will remain as the most powerful way of Marketing in the future. Some of my observations on the changing trend of digital marketing are

  1. This entry-level course gives an overview of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, e-commerce and integrating digital marketing with traditional marketing. It provides a practical framework to develop customized digital marketing programs and is designed for marketers, managers, and individuals who want to take advantage of new marketing techniques.
  1. The advance modules include Social media marketing, Paid Search etc. The interactive digital media industry relies heavily on customer engagement. This customer engagement is driven by a multiple tactics viz., advanced SEO, PPC, Online Display, Social Media, e-Mail & Mobile Marketing. Each one of the tactics needs to be planned and executed in an integrated approach.

How this course makes you a complete internet marketing professional

  • Digital Marketing Fundamentals
  • Website Planning, Designing & Creation
  • Search Engine Optimization (10 Days)
  • Search Engine Marketing (SEM/PPC)
  • Social Media Marketing
  • Affiliate Marketing
  • Online Reputation Management
  • Geo Targeting- International Targeting
  • E-Commerce.
  • Content Marketing & Management
  • Web Analytics
  • Video Marketing
  • Email Marketing
  • Fundamental of Adsense
  • WordPress/Blogging
  • Mobile Marketing
  • Earn Money as Freelancer

WORKING PROFESSIONALS

INDIVIDUALS BEGINNERS

MARKETING PROFESSIONALS

WEB MARKETERS

Digital marketing is a booming industry. You will have to work with the analytical part of a website. You need to implement the latest SEO, PPC and CRO strategy. You have to track the visitors and implement the strategy according to the need of the project. You have to do all the client handling and the reporting.
This will open a new door for Digital Marketers to not only run display ads online, but also offline which the consumers will be able to interact with using their mobile phones.
Digital is the communication technology used to market a message. It includes computers, smartphones, cellphones, tables, game consoles. And it uses platforms like websites, email, apps, and social networks.
Marketing is a process. It’s ultimate purpose is to communicate the value of a product or service to people to such a level that the people want to purchase the product or service – or at least, are interested in learning more about the product or service.
The basics of marketing will never change because it involves telling the story of a brand to people. Culture, society, gender, demographics are all environmental and should be a vital part of all marketing efforts – but it still boils down to getting a message in front of people. The message must appear where the target market/ideal customer is already looking.
However, before we go ahead with anything else let’s have a sneak peek to the market scenario at present.
The world of marketing has seen a great revolution in past few years whether it is advertising, promotion or sales. Even those who were unsure of the potential of digital marketing in the last decade have now dived into this ocean of opportunities offered by the internet. Unlike, television marketing when your target audiences were reached only during the prime time, digital marketing allows you to connect with your customer almost anytime and the entire credit goes to the internet and mobile devices. The way people are getting smartphones and tablets for anything and everything, it is apparent that demand for digital marketers will only increase in the coming the time.
As per a recent study, although internet penetration in India is yet to cross 16% of the population, however in absolute numbers this percentage works out to nearly 10 times the population of Australia.
According to a recent report released by IAMAI and IMRB, internet penetration in India has crossed the 200 million mark by October 2013. Besides, it is estimated that there will around 243 million internet users in the country by June 2014, leaving behind the US as the world’s second largest internet base after China.
Moreover, India has 110 million mobile internet users of which 25 million are in rural India. Of this 5 million internet users in rural India 70% access the web via mobile phones.
Not just that India with more than 82 million monthly active Facebook users spots the third position in the world after the US and Canada and it is expected that that the country will have the world’s largest Facebook population by 2016.
1. People have started looking for more interesting and informative things on the internet that can help them create value rather than fake and made for marketing type things, hence marketing strategies will move towards creating those kind of assets.
2. Marketing objectives will try to help people get better in their business through one’s own business. Creating and maintaining a network of people who are interested in one’s business will be given priority.
3. As always, ‘content’ will be the most important aspect of digital marketing and again the nature of the content is going to be more specific and deeply researched about a topic, moving away from the perspective of “Selling” to making it more useful for the audience.
4. General techniques like SEO, SEM and Social Media Marketing will be there. However, personalized marketing activities targeting specific set of audience and influencers will be given higher importance.
5. Automation in marketing will emerge more effectively and will be predominant in future.
Scope for digital marketers in India will only get bigger and better in the years to come. You might feel the need to know as to why is this so and in fact there is nothing wrong in researching something before you dive into it. This is why we have done a research and have come up with some facts and figures that will help you decide the worth of digital marketing before it is too late.
General course contents of Modern Digital Marketing
Professionals who seek to improve the performance of their digital marketing campaigns. Who want to ready themeselves for new role as Digital Marketer.
Individuals / beginners seeking career opportunities in the digital marketing domain. Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance. Students with a management or engineering background.
Marketing professionals who use digital marketing to meet their objectives. Professionals in marketing/ publishing/ e-business/advertising.
Web marketers who want to enhance their professional prospects in the marketing domain. IT professionals who want to expand their career horizon.
Contact – 09954639509 , email: ceo@indilens.org

The First Trillionaire by Sapna Jha: A Book of inspiration,traditional values with modern technological view

Childhood memories are the best memories that one could ever have. The friendships and relations that we make in our childhood usually last long and is always special and close to our heart. 

In this book, The First Trillionaire by Sapna Jha, there is one such part wherein it is flawlessly portrayed how youngsters create affections for each other that is unexplainable inside and out.



Title: The First Trillionaire
Author: Sapna Jha
Language: English
Publisher: The Write Place
Genre: Crime, Mystery,thriller
ISBN-10: 9384439959
ISBN-13: 978-9384439958
Binding: Paperback
Number Of Pages: 297
I discovered this section greatly and elegantly composed. In this chapter, there is a girl who has some strange yet beautiful feelings about a guy who is a foreigner and has recently joined her school. The boy is liked by all in the school because of his looks and stylish accent. This girl too likes the new boy. She is keen to take glances at him and wants to be friends with him. But she is always scared of herself in terms of her appearance and her English. How she finally manages to be friends with him and what her reaction was when she came to know about the feelings that the boy that had for her is worth reading. I am sure we all must have got through this phase of life at least once. Reading the same actually made me visualize the stories of my childhood. The magnificence of such relations as I would see it is purest of all in light of the fact that there is purity. That honesty is plainly portrayed in this part of The First Trillionaire. On the off chance that you are looking for some perusing that takes you back to your old-school recollections then you should read this book by Sapna Jha. You will love the specifics that have been said in this book about building up a decent companionship with no give and take in essence. It is beautiful and heart-touching.

  About the Author ‘The First Trillionaire’ :

Sapna Jha’s ordinary nature as a woman comes packaged with extraordinary passion for quality writing, beauty, fashion, yoga, gym and strolls. She also nurtures insatiable passion for scrapbooking for the little ones. With a staunch belief in kindling hope to the world, She highly believes it to be the best healer. She also believes that one’s happiness can only be found from within and that it’s pursuit is worth. Alok Jha did his schooling from the prestigious Netarhat School, He completed graduation from Patna Science College. He completed her education from some of the most premium institutions in India, NIFT being one of them from where he got a Post-Graduate Diploma. Taking a turn, he joined a PSU bank and worked in various capacities viz. as a Branch Manager in different states of India.



More interesting the translator Mr Alok Jha holds top positions in various banks. However, we can says that ‘The First Trillionaire’is a novel from Banker’s family. 

You can buy the print copy from her official website or Amazon. 
Official website: http://sapnajha.com

Payoneer Impartial Review: Global Payment Partner For freelancers

Payoneer is an industry-leading global payments company, provides innovative payment solutions for a borderless world where India Team on top position. So far more than 2,0000 companies worldwide use Payoneer as their global payout provider and Payoneer serves more than three million customers. A recent analysis conducted by Let’s Talk Payments (LTP), an international FinTech content and research firm, compared the differing methods and costs of transferring B2B payments from the US to India. The study reveals Payoneer offers the lowest payment fees, reducing costs by up to 71%. In a white paper, the leading international fintech research company compares the top three options available in India and reveals the payment option with the lowest rates that can save your business thousands of Rupees via Payoneer only.  It is mention that Payoneer India has a strong team from online freelancers industry leaders to run it.


What Does Payoneer Do?

The most utilized function of Payoneer is to send funds to businesses and individuals around the globe but Indian citizens can only accept their payments. There are a lot of services that can do that, like long-known PayPal, but Payoneer allows you to send funds wherever they may be locate, in mass payouts or single payouts, with the ability to send funds in the currency and payout method of their choice. Payoneer services are available in more than 200 countries and include flexible ways to receive your funds such as bank funds transfers, international wire transfers, and local eWallets. Transactions can be completed in over 60 currencies, too, making Payoneer a truly global platform. But Payoneer India is doing more effectively than other regions.

Funds can be transferred in quite a few different markets such as for affiliates, so they can immediately receive commissions and payouts, while avoiding fees. Payoneer even works with stock photography websites to distribute royalties and commissions in some regions.


Payoneer makes account management easy by offering a multi-lingual mobile app that lets you view your account balance and have it tabulated in 20 different currencies including Indian Rupees. The app is available in 19 languages including Hindi, Bengali etc, and gives you direct access to your account to review your transactions and payment history. The app is available in the Apple store and on Google Play.

Facts of Payoneer India Team

1. Payoneer can help you reduce the cost of receiving international payments by 71%
2. While comparing various payment options, we do not want to criticize the banks or PayPal.
3. Instead, concentrate on Payoneer being simpler, faster and more cost-effective than other methods of getting paid.
4.  Indian customers get paid straight to their bank account, in INR



Anyone age 18 or older can sign up for the Payoneer  in order to receive payments from any of the thousands of companies that use Payoneer. Additional fees and other specific information could not be located because Payoneer keeps referring users to “see a full list of pricing and fees….via your online My Account page.” Additionally, some fees are different depending on your country of residence. For example:
  • There is a foreign transaction fee applied to any transaction processed in a currency other than your own. The currency conversion rate is “based on either a wholesale market rate or the government-mandated rate in effect one day prior to the processing date.
  • If you close your account any funds remaining in the account can be redeemed. You may be charged a redemption fee, unless you ask for the funds to be transferred to another account managed by Payoneer.
Check out the FAQs page for answers to popular questions or check out their how-to videos on their website.

Why small business owners normally fail with their startups ?

Small business owners all over India are heading back to work and gearing up for a big year ahead, and while their spirits might be refreshed many of the challenges they faced last year are still obstacles for them to overcome this year. Things are never easy for a small-business owner. No matter how hard you try, there are always problems to solve and fires to put out. At least you can take comfort in knowing you're not alone. Every small-business owner goes through the same thing.

Small business owners normally fail but why ?


Pushpa Subrahmanyam, Additional Secretary, Ministry of Textiles inaugurates FICCI’s Handloom Show in New Delhi

The Indian Chamber of Commerce regularly conducts surveys on the inhibitors of business, and their most recent survey found that many of the biggest problems for small business owners can be solved by digital products, tools and innovation. Instead of taking the easy route and just publishing a report with these findings, the ICC decided to fix them.

The result is Collaborate – a partnership with BlueChilli to create high-growth, scalable startups that solve real problems for small to medium businesses. The startup competition – with up to 10 investments worth $100,000 available – is open to entrepreneurs, business owners and innovators with great ideas for how technology and digital innovation can benefit SMEs.

So what is keeping business owners up at night, and where is 2016’s biggest opportunity for startups looking to create value?

1. CASH FLOW

Healthy cash flow is a vital part of running a business. It’s the make or break for many business owners who need to stay on top of their finances to ensure they can operate successfully. There are many opportunities for apps and software to give business owners a more comprehensive view and guidance around their financial health.

2. PROFITABILITY

Beyond just a stable operating budget, the real reason business owners create and progress their ventures is because they want to create lasting wealth driven by profit. But getting to profitability, especially for sole proprietors, can be very hard. Digital innovation is a key to increasing profitability. Entrepreneurs should consider how they can do this to help scale an owner’s efforts.

3. PRODUCTIVITY

If profitability is about squeezing every cent out of a dollar, then productivity is getting the most from every minute. With every digital leap we take, we’re given new challenges to stay effective, focussed and productive. But challenges represent opportunity – how can we use apps, technology, software and digital technology to remove manual, time-consuming tasks and let SME owners focus on creating value in the areas where they have most impact?

4. CONNECTIONS

As social creatures, we like doing business with people we know and trust. But for small business owners who spend their time getting work done and don’t have capacity to network to find more business, it’s a tough reality. How can we connect more business owners to each other, new opportunities and markets and new customers?

5. CUSTOMERS

Customers are the heart of a business, so how can startups help small business owners attract, retain and maximise their customers.

6. REGULATION

Nobody likes red tape – least of all small business owners with limited time and multiple aspects of a business to take care of. Deloitte published a report “Building the Lucky Country #4 – Unleashing productivity” outlining that rules, regulations and red tape costs Australians $249B a year in compliance and loss of productivity. That’s the equivalent of everyone working 8 weeks a year just to cover the cost of following the law.

7. PROCESSES

From hiring, on-boarding, HR, running finances, doing marketing, paying bills, and actually doing their real work, entrepreneurs and business owners are stretched across many business functions themselves. And understandably, many aren’t experts at every single process involved in running a business. How can we make this process simpler, smoother and even enjoyable?

8. MARKETING

Direct, social, online, offline – marketing comes in all shapes and colours. There is a massive opportunity to help businesses tell their story and grow their business. The talent in Australia is well aligned to have a huge impact here.

9. TIME

Of course, owners are stretched for time. Having more time boils down to two steps: Identify the essential, eliminate the rest. But it’s not easy to know what to focus on from the inside and business owners are peppered from all directions with distractions disguised as opportunities. Are there tools and technologies to help them prioritise, focus and find balance in their work?

10. RESEARCH AND DEVELOPMENT

Given the range of tasks above, it’s no wonder that innovation is often shifted to the backburner, and that’s where the opportunity lies for entrepreneurs and startups.

Buying Stamps,Rare Coin,Historical Newspapers,Autographs is a big business:Rudraksh Cap-Tech Limited

Rudraksh Cap-Tech LIMITED are buyer of Indian Stamps/Rare Coin, the company also buys Historical Newspapers/Autographs.It a highly trusted buyer of Indian Stamps/Rare Coins and Historical Newspapers/Autographs recently announced that they are proud to be the first BSE Listed company in India for Philately & Numismatic.

Buying Stamps,Rare Coin,Historical Newspapers,Autographs is a big business




Talking about their current and future plans, the company spokesperson said: “The Financial Advisory and Capital Investment Patterning will Play a Crucial role in the Profitable operations of the Company but the Board of Directors has Contemplated the Future Plans to diversify into the internationally acclaimed business of Philately & Numismatic and Collecting Stamps, Coins, Historic Newspapers and Antiques for buying & selling, not only that, We also plan to start Advisory / Consultancy for Stamps / Coins and Antique Items.”

Rudraksh Cap-Tech LIMITED understands that trust and reliability are two of the most important aspects of business, they believe that as the buyers it is their job to assure that they are dealing with a dependable, honest, experienced and reputable firm, whose ultimate goal is to achieve a win-win situation for both parties.

According to the advice shared by Rudraksh Cap-Tech LIMITED Philately & Numismatic experts the search for a reliable trusted buyer of Indian Stamps/Rare Coins and Historical Newspapers/Autographs can be started by searching online and asking and reading about them in different online directories and collectors’ forums, because many experts and experienced collectors also frequent such forums to share information and discuss matters. Referrals from friends and family who have previously dealt with such services is also a good place to look for information. A good philately and numismatic firm will be clear and upfront about its information and the people that work there, today many companies have taken their business information online and thus their information is easily available allowing people to do their research before engaging into any dealing with the buyers or firm.

Rudraksh Cap-Tech LIMITED takes immense pride in the fact that their high quality of services and transparency are incomparable in the market, previously hundreds of sellers have trusted Rudraksh Cap-Tech LIMITED with their Indian Stamps/Rare Coins and Historical Newspapers/Autographs dealings.

If you want to know their full activities then surely can contact via their official website at

http://www.rudrakshcaptech.com