Modern Generations and Indian Big Digital Market Scenario

With 22 official languages, 35 distinct states and a population of 1.2m, India contains an enormous amount of diversity that is arguably greater than that within the European Union. So creating a single advertising or marketing campaign for the entire nation seems a strategy that is doomed to failure. Millward Brown tested almost 1000 ads across India to find out if consumers’ reactions would vary – and the answer is pretty unequivocal. The influence of technology in modern India is profound and life defining, according to the author of this paper. 


Their study set out to identify the payoffs that technology provides people in their lives, and that technology companies could use to connect with consumers. The findings are framed in terms of the 2000-year old chakra system, based on nerve/energy centres in the human body.

Indian scenario: Digital marketing is still at its initial phase in India. Most of the companies are still thinking to adopt the medium while many top brands have already rolled their digital marketing campaign. Seeing the large number of youth population in India(More than 40% of total population of India, around 460 millions youth is there, in which 333 millions are literate) and the rising technology savvy young generation, corporate will be more than happy to engage the target audience and spread their products & services among them via digital media. Thus there will be a Big Change in coming future.
Digital marketing
About Digital Markting

Digital Marketing Market Scenario

Internet & Mobile– Some Facts and Figures:

Digital Marketing will remain as the most powerful way of Marketing in the future. Some of my observations on the changing trend of digital marketing are

  1. This entry-level course gives an overview of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, e-commerce and integrating digital marketing with traditional marketing. It provides a practical framework to develop customized digital marketing programs and is designed for marketers, managers, and individuals who want to take advantage of new marketing techniques.
  1. The advance modules include Social media marketing, Paid Search etc. The interactive digital media industry relies heavily on customer engagement. This customer engagement is driven by a multiple tactics viz., advanced SEO, PPC, Online Display, Social Media, e-Mail & Mobile Marketing. Each one of the tactics needs to be planned and executed in an integrated approach.

How this course makes you a complete internet marketing professional

  • Digital Marketing Fundamentals
  • Website Planning, Designing & Creation
  • Search Engine Optimization (10 Days)
  • Search Engine Marketing (SEM/PPC)
  • Social Media Marketing
  • Affiliate Marketing
  • Online Reputation Management
  • Geo Targeting- International Targeting
  • E-Commerce.
  • Content Marketing & Management
  • Web Analytics
  • Video Marketing
  • Email Marketing
  • Fundamental of Adsense
  • WordPress/Blogging
  • Mobile Marketing
  • Earn Money as Freelancer

WORKING PROFESSIONALS

INDIVIDUALS BEGINNERS

MARKETING PROFESSIONALS

WEB MARKETERS

Digital marketing is a booming industry. You will have to work with the analytical part of a website. You need to implement the latest SEO, PPC and CRO strategy. You have to track the visitors and implement the strategy according to the need of the project. You have to do all the client handling and the reporting.
This will open a new door for Digital Marketers to not only run display ads online, but also offline which the consumers will be able to interact with using their mobile phones.
Digital is the communication technology used to market a message. It includes computers, smartphones, cellphones, tables, game consoles. And it uses platforms like websites, email, apps, and social networks.
Marketing is a process. It’s ultimate purpose is to communicate the value of a product or service to people to such a level that the people want to purchase the product or service – or at least, are interested in learning more about the product or service.
The basics of marketing will never change because it involves telling the story of a brand to people. Culture, society, gender, demographics are all environmental and should be a vital part of all marketing efforts – but it still boils down to getting a message in front of people. The message must appear where the target market/ideal customer is already looking.
However, before we go ahead with anything else let’s have a sneak peek to the market scenario at present.
The world of marketing has seen a great revolution in past few years whether it is advertising, promotion or sales. Even those who were unsure of the potential of digital marketing in the last decade have now dived into this ocean of opportunities offered by the internet. Unlike, television marketing when your target audiences were reached only during the prime time, digital marketing allows you to connect with your customer almost anytime and the entire credit goes to the internet and mobile devices. The way people are getting smartphones and tablets for anything and everything, it is apparent that demand for digital marketers will only increase in the coming the time.
As per a recent study, although internet penetration in India is yet to cross 16% of the population, however in absolute numbers this percentage works out to nearly 10 times the population of Australia.
According to a recent report released by IAMAI and IMRB, internet penetration in India has crossed the 200 million mark by October 2013. Besides, it is estimated that there will around 243 million internet users in the country by June 2014, leaving behind the US as the world’s second largest internet base after China.
Moreover, India has 110 million mobile internet users of which 25 million are in rural India. Of this 5 million internet users in rural India 70% access the web via mobile phones.
Not just that India with more than 82 million monthly active Facebook users spots the third position in the world after the US and Canada and it is expected that that the country will have the world’s largest Facebook population by 2016.
1. People have started looking for more interesting and informative things on the internet that can help them create value rather than fake and made for marketing type things, hence marketing strategies will move towards creating those kind of assets.
2. Marketing objectives will try to help people get better in their business through one’s own business. Creating and maintaining a network of people who are interested in one’s business will be given priority.
3. As always, ‘content’ will be the most important aspect of digital marketing and again the nature of the content is going to be more specific and deeply researched about a topic, moving away from the perspective of “Selling” to making it more useful for the audience.
4. General techniques like SEO, SEM and Social Media Marketing will be there. However, personalized marketing activities targeting specific set of audience and influencers will be given higher importance.
5. Automation in marketing will emerge more effectively and will be predominant in future.
Scope for digital marketers in India will only get bigger and better in the years to come. You might feel the need to know as to why is this so and in fact there is nothing wrong in researching something before you dive into it. This is why we have done a research and have come up with some facts and figures that will help you decide the worth of digital marketing before it is too late.
General course contents of Modern Digital Marketing
Professionals who seek to improve the performance of their digital marketing campaigns. Who want to ready themeselves for new role as Digital Marketer.
Individuals / beginners seeking career opportunities in the digital marketing domain. Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance. Students with a management or engineering background.
Marketing professionals who use digital marketing to meet their objectives. Professionals in marketing/ publishing/ e-business/advertising.
Web marketers who want to enhance their professional prospects in the marketing domain. IT professionals who want to expand their career horizon.
Contact – 09954639509 , email: ceo@indilens.org

The First Trillionaire by Sapna Jha: A Book of inspiration,traditional values with modern technological view

Childhood memories are the best memories that one could ever have. The friendships and relations that we make in our childhood usually last long and is always special and close to our heart. In this book, The First Trillionaire by Sapna Jha, there is one such part wherein it is flawlessly portrayed how youngsters create affections for each other that is unexplainable inside and out.



Title: The First Trillionaire
Author: Sapna Jha
Language: English
Publisher: The Write Place
Genre: Crime, Mystery,thriller
ISBN-10: 9384439959
ISBN-13: 978-9384439958
Binding: Paperback
Number Of Pages: 297
I discovered this section greatly and elegantly composed. In this chapter, there is a girl who has some strange yet beautiful feelings about a guy who is a foreigner and has recently joined her school. The boy is liked by all in the school because of his looks and stylish accent. This girl too likes the new boy. She is keen to take glances at him and wants to be friends with him. But she is always scared of herself in terms of her appearance and her English. How she finally manages to be friends with him and what her reaction was when she came to know about the feelings that the boy that had for her is worth reading. I am sure we all must have got through this phase of life at least once. Reading the same actually made me visualize the stories of my childhood. The magnificence of such relations as I would see it is purest of all in light of the fact that there is purity. That honesty is plainly portrayed in this part of The First Trillionaire. On the off chance that you are looking for some perusing that takes you back to your old-school recollections then you should read this book by Sapna Jha. You will love the specifics that have been said in this book about building up a decent companionship with no give and take in essence. It is beautiful and heart-touching.

  About the Author ‘The First Trillionaire’ :

Sapna Jha’s ordinary nature as a woman comes packaged with extraordinary passion for quality writing, beauty, fashion, yoga, gym and strolls. She also nurtures insatiable passion for scrapbooking for the little ones. With a staunch belief in kindling hope to the world, She highly believes it to be the best healer. She also believes that one’s happiness can only be found from within and that it’s pursuit is worth. Alok Jha did his schooling from the prestigious Netarhat School, He completed graduation from Patna Science College. He completed her education from some of the most premium institutions in India, NIFT being one of them from where he got a Post-Graduate Diploma. Taking a turn, he joined a PSU bank and worked in various capacities viz. as a Branch Manager in different states of India.



More interesting the translator Mr Alok Jha holds top positions in various banks. However, we can says that ‘The First Trillionaire’is a novel from Banker’s family. 

You can buy the print copy from her official website or Amazon. 
Official website: http://sapnajha.com

Payoneer Impartial Review: Global Payment Partner For freelancers

Payoneer is an industry-leading global payments company, provides innovative payment solutions for a borderless world where India Team on top position. So far more than 2,0000 companies worldwide use Payoneer as their global payout provider and Payoneer serves more than three million customers. A recent analysis conducted by Let’s Talk Payments (LTP), an international FinTech content and research firm, compared the differing methods and costs of transferring B2B payments from the US to India. The study reveals Payoneer offers the lowest payment fees, reducing costs by up to 71%. In a white paper, the leading international fintech research company compares the top three options available in India and reveals the payment option with the lowest rates that can save your business thousands of Rupees via Payoneer only.  It is mention that Payoneer India has a strong team from online freelancers industry leaders to run it.


What Does Payoneer Do?

The most utilized function of Payoneer is to send funds to businesses and individuals around the globe but Indian citizens can only accept their payments. There are a lot of services that can do that, like long-known PayPal, but Payoneer allows you to send funds wherever they may be locate, in mass payouts or single payouts, with the ability to send funds in the currency and payout method of their choice. Payoneer services are available in more than 200 countries and include flexible ways to receive your funds such as bank funds transfers, international wire transfers, and local eWallets. Transactions can be completed in over 60 currencies, too, making Payoneer a truly global platform. But Payoneer India is doing more effectively than other regions.

Funds can be transferred in quite a few different markets such as for affiliates, so they can immediately receive commissions and payouts, while avoiding fees. Payoneer even works with stock photography websites to distribute royalties and commissions in some regions.


Payoneer makes account management easy by offering a multi-lingual mobile app that lets you view your account balance and have it tabulated in 20 different currencies including Indian Rupees. The app is available in 19 languages including Hindi, Bengali etc, and gives you direct access to your account to review your transactions and payment history. The app is available in the Apple store and on Google Play.

Facts of Payoneer India Team

1. Payoneer can help you reduce the cost of receiving international payments by 71%
2. While comparing various payment options, we do not want to criticize the banks or PayPal.
3. Instead, concentrate on Payoneer being simpler, faster and more cost-effective than other methods of getting paid.
4.  Indian customers get paid straight to their bank account, in INR



Anyone age 18 or older can sign up for the Payoneer  in order to receive payments from any of the thousands of companies that use Payoneer. Additional fees and other specific information could not be located because Payoneer keeps referring users to “see a full list of pricing and fees….via your online My Account page.” Additionally, some fees are different depending on your country of residence. For example:
  • There is a foreign transaction fee applied to any transaction processed in a currency other than your own. The currency conversion rate is “based on either a wholesale market rate or the government-mandated rate in effect one day prior to the processing date.
  • If you close your account any funds remaining in the account can be redeemed. You may be charged a redemption fee, unless you ask for the funds to be transferred to another account managed by Payoneer.
Check out the FAQs page for answers to popular questions or check out their how-to videos on their website.

Why small business owners normally fail with their startups ?

Small business owners all over India are heading back to work and gearing up for a big year ahead, and while their spirits might be refreshed many of the challenges they faced last year are still obstacles for them to overcome this year. Things are never easy for a small-business owner. No matter how hard you try, there are always problems to solve and fires to put out. At least you can take comfort in knowing you're not alone. Every small-business owner goes through the same thing.

Small business owners normally fail but why ?


Pushpa Subrahmanyam, Additional Secretary, Ministry of Textiles inaugurates FICCI’s Handloom Show in New Delhi

The Indian Chamber of Commerce regularly conducts surveys on the inhibitors of business, and their most recent survey found that many of the biggest problems for small business owners can be solved by digital products, tools and innovation. Instead of taking the easy route and just publishing a report with these findings, the ICC decided to fix them.

The result is Collaborate – a partnership with BlueChilli to create high-growth, scalable startups that solve real problems for small to medium businesses. The startup competition – with up to 10 investments worth $100,000 available – is open to entrepreneurs, business owners and innovators with great ideas for how technology and digital innovation can benefit SMEs.

So what is keeping business owners up at night, and where is 2016’s biggest opportunity for startups looking to create value?

1. CASH FLOW

Healthy cash flow is a vital part of running a business. It’s the make or break for many business owners who need to stay on top of their finances to ensure they can operate successfully. There are many opportunities for apps and software to give business owners a more comprehensive view and guidance around their financial health.

2. PROFITABILITY

Beyond just a stable operating budget, the real reason business owners create and progress their ventures is because they want to create lasting wealth driven by profit. But getting to profitability, especially for sole proprietors, can be very hard. Digital innovation is a key to increasing profitability. Entrepreneurs should consider how they can do this to help scale an owner’s efforts.

3. PRODUCTIVITY

If profitability is about squeezing every cent out of a dollar, then productivity is getting the most from every minute. With every digital leap we take, we’re given new challenges to stay effective, focussed and productive. But challenges represent opportunity – how can we use apps, technology, software and digital technology to remove manual, time-consuming tasks and let SME owners focus on creating value in the areas where they have most impact?

4. CONNECTIONS

As social creatures, we like doing business with people we know and trust. But for small business owners who spend their time getting work done and don’t have capacity to network to find more business, it’s a tough reality. How can we connect more business owners to each other, new opportunities and markets and new customers?

5. CUSTOMERS

Customers are the heart of a business, so how can startups help small business owners attract, retain and maximise their customers.

6. REGULATION

Nobody likes red tape – least of all small business owners with limited time and multiple aspects of a business to take care of. Deloitte published a report “Building the Lucky Country #4 – Unleashing productivity” outlining that rules, regulations and red tape costs Australians $249B a year in compliance and loss of productivity. That’s the equivalent of everyone working 8 weeks a year just to cover the cost of following the law.

7. PROCESSES

From hiring, on-boarding, HR, running finances, doing marketing, paying bills, and actually doing their real work, entrepreneurs and business owners are stretched across many business functions themselves. And understandably, many aren’t experts at every single process involved in running a business. How can we make this process simpler, smoother and even enjoyable?

8. MARKETING

Direct, social, online, offline – marketing comes in all shapes and colours. There is a massive opportunity to help businesses tell their story and grow their business. The talent in Australia is well aligned to have a huge impact here.

9. TIME

Of course, owners are stretched for time. Having more time boils down to two steps: Identify the essential, eliminate the rest. But it’s not easy to know what to focus on from the inside and business owners are peppered from all directions with distractions disguised as opportunities. Are there tools and technologies to help them prioritise, focus and find balance in their work?

10. RESEARCH AND DEVELOPMENT

Given the range of tasks above, it’s no wonder that innovation is often shifted to the backburner, and that’s where the opportunity lies for entrepreneurs and startups.

Buying Stamps,Rare Coin,Historical Newspapers,Autographs is a big business:Rudraksh Cap-Tech Limited

Rudraksh Cap-Tech LIMITED are buyer of Indian Stamps/Rare Coin, the company also buys Historical Newspapers/Autographs.It a highly trusted buyer of Indian Stamps/Rare Coins and Historical Newspapers/Autographs recently announced that they are proud to be the first BSE Listed company in India for Philately & Numismatic.

Buying Stamps,Rare Coin,Historical Newspapers,Autographs is a big business


Talking about their current and future plans, the company spokesperson said: “The Financial Advisory and Capital Investment Patterning will Play a Crucial role in the Profitable operations of the Company but the Board of Directors has Contemplated the Future Plans to diversify into the internationally acclaimed business of Philately & Numismatic and Collecting Stamps, Coins, Historic Newspapers and Antiques for buying & selling, not only that, We also plan to start Advisory / Consultancy for Stamps / Coins and Antique Items.”

Rudraksh Cap-Tech LIMITED understands that trust and reliability are two of the most important aspects of business, they believe that as the buyers it is their job to assure that they are dealing with a dependable, honest, experienced and reputable firm, whose ultimate goal is to achieve a win-win situation for both parties.

According to the advice shared by Rudraksh Cap-Tech LIMITED Philately & Numismatic experts the search for a reliable trusted buyer of Indian Stamps/Rare Coins and Historical Newspapers/Autographs can be started by searching online and asking and reading about them in different online directories and collectors’ forums, because many experts and experienced collectors also frequent such forums to share information and discuss matters. Referrals from friends and family who have previously dealt with such services is also a good place to look for information. A good philately and numismatic firm will be clear and upfront about its information and the people that work there, today many companies have taken their business information online and thus their information is easily available allowing people to do their research before engaging into any dealing with the buyers or firm.

Rudraksh Cap-Tech LIMITED takes immense pride in the fact that their high quality of services and transparency are incomparable in the market, previously hundreds of sellers have trusted Rudraksh Cap-Tech LIMITED with their Indian Stamps/Rare Coins and Historical Newspapers/Autographs dealings.

If you want to know their full activities then surely can contact via their official website at

http://www.rudrakshcaptech.com

Secret Importance of Marketing for the Success of a small Business

The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.

Secret Importance of Marketing for the Success of a small Business




Getting Word Out

For a business to succeed, the product or service it provides must be known to potential buyers. Unless your business is known in the community and have communication with your customers readily available, you have to use marketing strategies to create product or service awareness. Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed. Using marketing to promote your product, service and company provides your business with a chance of being discovered by prospective customers.
Higher Sales
Once your product, service or company gets on the radar screen of your prospects, it increases your chances that consumers will make a purchase. As awareness becomes a reality, it is also the point where new customers start to spread the word, telling friends and family about this amazing new product they discovered. Your sales will steadily increase as the word spreads. Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed.
Company Reputation
The success of a company often rests on a solid reputation. Marketing builds brand name recognition or product recall with a company. When a company reaches the high expectations of the public, its reputation stands on firmer ground. As your reputation grows, the business expands and sales increase. The reputation of your company is built through active participation in community programs, effective communication--externally and externally--and quality products or services, which are created or supported by marketing efforts.
Healthy Competition
Marketing also fosters an environment in the marketplace for healthy completion. Marketing efforts get the word out on pricing of products and services, which not only reaches the intended consumers, but also reaches other companies competing for the consumers’ business. As opposed to companies that have a monopoly on products and services that can charge almost any price, marketing helps keep pricing competitive for a business to try to win over consumers before its competition does. Without competition, well known companies would continue to sell while lesser known companies or new companies would stand little chance of ever becoming successful. Marketing facilitates the healthy competition that allows small businesses and new businesses to be successful enter and grow in the marketplace.
Considerations
Although marketing is hugely important for a business to succeed, it can also be very expensive. In its first year, a company might spend as much as half of its sales on marketing programs. After the first year, a marketing budget can reach as much as 30 percent--sometimes more--of the annual sales. A marketing program that gives your company the best chance is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events.

In essence, marketing factor analysis is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the company, so factor analysis in marketing helps companies determine which marketing efforts it should pursue, which efforts need work and which marketing efforts may meet the cutting room floor.

Significance
According to BNet, factor analysis in marketing requires an evaluation of how changing one marketing point, such as price, changes the sales of the product. In order to measure how the factor changes the sales, it requires that only one marketing variable is changed at a time in order to measure the relationship between the variables and the outcome. In marketing, changing one variable can be significant because it may cause an increase or decrease the sales of the product.
Variables
An infinite number of marketing variables can exist, which is why it’s necessary to alter only one at a time. Marketing variables include the product, the product packaging, the size of the product and the color of the product. The price, distribution channels and marketing strategies may also be variables of the product that can be changed to see how the change makes a difference in the sales of the product.
What Customers Want
Factor analysis in marketing is important because it reflects the perception of the buyer of the product. By testing variables, it is possible for marketing professionals to determine what is important to the customers of the product. For example, if a product is only available in black and the sales reach $150,000 in one year, but when the company adds color options of red, blue and silver, and sales reach $300,000, then the company can conclude through factor analysis that color options are important to the customers of the product. Ultimately, it is imperative to use factor analysis in marketing to create the ideal product for customers, which in turn, increases the sales of the product.
Conducting Factor Analysis
Generally, companies test variables with factor analysis in marketing using tools such as focus groups and surveys. Since making changes to the product itself in order to test variables can be expensive, surveys and focus groups allows companies to gather pertinent information without increasing the cost to manufacture the product. Focus groups and surveys allow companies to gather perceptual information from current and potential customers of the product. This information is important because it allows the company to see the product from the vantage point of the customers and determine which factors in marketing are the most important to the customers. For example, a focus group may see four different package versions of a product and then ask the focus group participants to choose which package they like best and explain why. Companies can use this information to alter product packaging to attract more customers and sell more products.
Misconceptions
Factor analysis in marketing can change the way a company sells its product, but factor analysis in marketing is not a science. Grand scale testing is typically required to come to a fair conclusion on the relationship of the variables. It is wise to have a market research expert help to conduct the factor analysis and evaluate the test results to ensure it is not an incorrectly implied cause/effect relationship.

Scuba diving becomes another successful adventure model business in India

Scuba diving is not new for researchers but it becomes more popular in modern age due to ultra modern equipment. In case of India ,Goa is the top scuba diving destination with its rich corals, colored and beautiful shells and schools of fish. Before we go to Goa, we have to know about Scuba diving. It is said that Scuba diving is a mode of underwater diving in which a scuba diver uses a self-contained underwater breathing apparatus (scuba) to breathe underwater smoothly. 


According to experts, A scuba diver primarily moves underwater by using fins attached to the feet, but external propulsion can be provided by a diver propulsion vehicle, or a sled pulled from the surface via modern tools. It is needed some other equipment includes a dive mask, a protective diving suit and equipment related to the specific circumstances and purpose of the dive in water. Scuba divers are trained in the procedures and skills appropriate to their level of certification by instructors affiliated to the diver certification organizations in India or abroad.

A minimum level of fitness and health is required by most training organizations, but a higher level of fitness may be appropriate for some applications in India as per Government law.Scuba diving may be done recreational or professional in a number of applications, including scientific, military and public safety roles with code of conducts, but most commercial diving uses surface supplied diving equipment when this is practicable in underwater.
There is no doubt about that Goa is one of the best tourist destination in India which is located on India’s west coast. It follows all the codes of mainland India’s Scuba Diving. The absence of riptide currents in Goa makes the waters ideal and safe for beginners to try Scuba.

Any one can find professional Scuba diving operators throughout Goa who can help you explore the underwater magic of the Arabian sea in the safest way. 

They are providing training and arranging all the required Scuba gear and transport for Scuba diving. More interestingly, Scuba diving courses are offered for non-swimmers and kids too in Goa.
As government notification shows that Scuba Diving season in Goa starts from mid October to mid April. In this period, Underwater visibility ranges between 5-10 m as expert says. But some where relative low visibility is mainly because of the two rivers which are named the Mandovi and Zuari. Expert says that the depth for scuba diving in Goa ranges from 3-30 m and the water temperature is around 27-30° Celsius throughout the season making diving in Goa very comfortable. 

Finally, We can say that Goa is the safest place for Scuba diving in India.The choice between scuba and surface supplied diving equipment is based on both legal and logistical constraints. Where the diver requires mobility and a large range of movement, scuba is usually the choice if safety and legal constraints allow. Higher risk work, particularly in commercial diving, may be restricted to surface supplied equipment by legislation and codes of practice.

NEDFi is one of the role model for North East Indian small entrepreneurs

The North Eastern Development Finance Corporation Ltd (NEDFi) is a Public Limited Company registered under the Companies Act 1956 on 9th August, 1995. It is notified as a Public Financial Institution under Section 4A of the said Act and was registered as an NBFC in 2002 with RBI. The shareholders of the Corporation are IDBI, SBI, LICI, SIDBI, ICICI, IFCI, SUUTI, GIC and its subsidiaries. The management of NEDFi has been entrusted upon the Board of Directors comprising representatives from shareholder institutions, DoNER, State Governments and eminent persons from the NE Region and outside having wide experience in industry, economics, finance and management.



NEDFi provides financial assistance to micro, small, medium and large enterprises for setting up industrial, infrastructure and agri-allied projects in the North Eastern Region of India and also Microfinance through MFI/NGOs. Besides financing, the Corporation offers Consultancy & Advisory services to the state Governments, private sectors and other agencies. We conduct sector or state specific studies under its Techno-Economic Development Fund (TEDF) and is the designated nodal agency for disbursal of Govt. of India incentives to the industries in the North-East India under North–East Industrial and Investment Promotion Policy 2007 (NEIIPP 2007). Our promotional activities include mentoring through BFC, Water Hyacinth Craft, NEDFi Convention Center, NEDFi Pavillion etc.

NEDFi is an ISO 9001:2008 certified company since 2001 and our mission is for the economic development of the North Eastern Region of India by identifying, financing and nurturing commercially and financially viable projects in the region.
North Eastern Development Finance Corporation Ltd (NEDFi) was incorporated as a public limited company under the Companies Act, 1956, on August 9, 1995 with an authorized capital of Rs 500 crores and a paid up capital of Rs. 100 crores. It was notified as a public financial institution in July 1996 under Section 4-A of the Companies Act 1956. NEDFi is also categorized as Non-Banking Financial Company (NBFC)-Loan Company and was registered with the Reserve Bank of India (RBI) on 20.12.2002.

The Corporation has framed its vision, mission statement and core values as given under:

Vision Statement:
“To be the most preferred and trusted financial institution, excelling in customer service delivery through committed, caring and empowered employees”

Mission Statement:
“To be a dynamic and responsive organization catalyzing economic development of the North Eastern Region of India by identifying and  financing commercially viable industries, providing valued advisory & consultancy services, promoting entrepreneurship through effective mentoring, skill development and capacity building of the micro, small and medium enterprises and generating sustainable livelihoods through Micro Finance  and CSR activities” 

Core Values:
-- Customer satisfaction by providing quality, timely and effective services and fairness in dealings.
-- Maximization of stakeholders’ value.
-- Success through team work, innovation, integrity and people.
Sanction, Disbursement (Figure in Rs. Cr.) & No of Project Sanctioned
YearSanctionDisbursmentNo of Projects
2014 to 2015
312387428
2013 to 2014
457364543
2012 to 2013
453349535
2011 to 2012
432335253
2010 to 2011
397281205
2009 to 2010
356207217
2008 to 2009
272183180
2007 to 2008
268112175
1995 to 2007
6914921477
Cumulative363827104013

Amazon Adapted Business Model and DESI Indian shopping portal

When Amazon decided to enter the Indian e-commerce market, it was clear from the outset that something would have to give. That something was the very business model that had made Amazon an internet powerhouse in the U.S.

Amazon Adapted Business Model and DESI shopping portal 




Amazon.com debuted as an online bookstore in 1994. Founder Jeff Bezos’s initial business model was fairly simple: Source a single product type from wholesalers and publishers and sell it directly to consumers on the then fledgling internet. Thanks to Bezos’s vision and a highly successful, user-friendly website, by 1997 Amazon.com was the first online retailer to boast one million customers. As the company added more titles and expanded its product line, it developed an ecosystem rooted in the wholesale purchase of goods; huge, strategically located fulfillment centers; and contracts with national and regional carriers who shipped its products throughout the U.S. and to other countries.

A decade into the new millennium, India, with its billion-plus people and largely untapped e-commerce market, beckoned. The country posed a classic case of good news, bad news. The good news included a very young populace — more than 65% under age 35 — rising levels of disposable income, and ubiquitous cell phone ownership (80% of the population, by one estimate).

The bad news: 67% of the population lives in rural areas characterized by an underdeveloped infrastructure. Only about 35% of India’s population is connected to the internet. Cash, not credit cards or checking accounts, is still the rule. And, determined to protect its own, India enacted a rigid FDI policy restricting foreign multibrand retailers from selling directly to consumers online. That meant any venture would basically be a third-party seller for Indian-made products.

Challenges, possibly even hurdles, for Amazon, but not insurmountable ones — they just required an innovative business model, beginning with finding products to sell.

There is no shortage of goods produced by Indians, but most vendors in the country are small. Three years ago, relatively few retailers there sold their products online because they believed e-commerce to be too complex and time consuming. And India’s cash economy did not facilitate online transactions.

To respond to these challenges, after launching its Indian website in 2013, Amazon developed a program to recruit an army of suppliers and convince them it was a trustworthy partner that could help them increase the market for their products. Amazon wheeled out a program called Amazon Chai Cart: mobile tea carts that navigated city streets, serving refreshments to small-business owners while teaching them the virtues of e-commerce. The Chai Cart team reportedly traveled more than 9,400 miles across 31 cities and engaged with more than 10,000 sellers. To help these sellers get online quickly and address their objections to e-commerce, last year Amazon created Amazon Tatkal, a self-described “studio on wheels” that provides a suite of launch services, such as registration, imaging, cataloging, and sales training.

But Amazon also had to adapt delivery and fulfillment. In the U.S., Amazon uses a centralized shipping platform, which it calls Fulfillment by Amazon (FBA), to store and distribute the products it sells. Sellers send their goods to Amazon’s fulfillment centers and pay a fee for the corporation to store, pick, pack, and ship their wares. Amazon implemented FBA in India as well, and to date has built nearly two dozen warehouses there, the largest one in Kothur in Telangana.

The company also localized its fulfillment platform in India by introducing Easy Ship and Seller Flex. With the former, Amazon couriers pick up packaged goods from a seller’s place of business and deliver them to consumers. With the latter, vendors designate a section of their own warehouses for products to be sold on Amazon.in, and Amazon coordinates the delivery logistics. This “neighborhood” approach is convenient for sellers and has benefited Amazon by speeding up delivery of some products.

Amazon has contracts with a number of major delivery services in the country, including India Post and cargo airline Blue Dart. Last year it set up a subsidiary, Amazon Transportation Services Private Limited, to augment delivery. And it utilizes bicycle and motorbike couriers for last-mile deliveries in both urban and rural communities. But rural areas, which often are literally off the beaten path, pose special challenges.

India is liberally peppered with small shops — more than 14 million of them, the overwhelming majority smaller than 600 square feet. These so-called mom-and-pop stores typically feature high prices and limited inventories, but in many rural communities they are the only game in town. The government’s FDI restrictions are designed in part to protect these convenience-store owners. When Amazon.in debuted, many Indians feared the online behemoth would put them out of business.

Instead, Amazon has enlisted mom-and-pop store owners as partners in its delivery platform. In small villages and remote areas where few people have internet access, residents can go to their local store and use the owner’s internet connection to browse and select goods from Amazon.in. Store owners record their orders, alert customers when their products are delivered to the store, collect the cash payment, and pass along the money — minus a handling fee — to Amazon. The arrangement neatly circumvents the problem of conducting e-commerce in a cash economy. And store owners report increased sales of their own while customers are on-site.

From product to delivery, Amazon has reinvented its ecosystem to address the challenges it has faced conducting an e-commerce enterprise in India. This past June, Amazon committed another $3 billion to its India operations, demonstrating continued faith in the “huge potential of the Indian market.” Its funding and efforts are outpacing those of its competitors, including Flipkart and Snapdeal. That’s because there is a lot at stake. A recent Google/A.T. Kearney study predicts online retailing in India will expand to 175 million shoppers — three times the current number — by 2020. E-commerce is widely expected to exceed $100 billion by that same year. Morgan Stanley Research estimates the number could rise to $137 billion. And given that mobile wallets already outnumber credit cards and are increasing in popularity, the stakes could be even higher.