Export marketing is the first stage of addressing market opportunities outside the home country. The export marketer targets markets outside the home country and relies upon home-country production to supply product for these markets.
The focus in this stage is upon leveraging home-country products and experience. A sophisticated export marketer will study target markets and adapt products to meet the specific needs of customers in each country.
EXPORT AND DOMESTIC MARKETING MANIA IN B2B WORLDMarketing that is targeted exclusively on the home-country market is called domestic marketing . A company engaged in domestic marketing may be doing this consciously as a strategic choice or it may be unconsciously focusing on the domestic market in order to avoid the challenge of learning how to market outside the home country. Fifty years ago , most companies, especially companies in a large country like the Asia States, could be quite successful practicing domestic marketing . Today , there are fewer and fewer industries where a company can prosper , let alone survive, practicing domestic marketing. This book assumes that the reader is familiar with the basic marketing discipline that is required for the successful practice of domestic marketing.
EXPORT MARKETING IN CORPORATE WORLD
Exporting product or service is not a very easy task as it is known to all that every where in the world has various customs, traditions, geo locations, weather conditions , political stability and many more factors are effective in the way.So before going to start a global marketing must consider the effective factors of the targeted region or country.