CORE FACTORS OF MULTINATIONAL MARKETING AND INTERNATIONAL MARKETING

There are only 2 types of transnational business getting priority from corporate world.Today I have just given a simple idea about the type of business factors.

CORE FACTORS OF MULTINATIONAL MARKETING AND INTERNATIONAL MARKETING


1.MULTINATIONAL MARKETING
The international marketing organization beings by focusing on leveraging a company’s experience and products.As it focuses upon this task,its becomes aware of the differences and unique circumstances in the country,and establishes a new role for itself:adapting the company’s marketing to the unique needs and wants of customers in the country.The multinational marketing organization would develop a unique communications program for its market.
2.INTERNATIONAL MARKETING
The international marketer goes beyond the export marketer and becomes more involved in the marketing environment in the countries in which it is doing business.For example,the international marketeris prepared to source product outside the home country in order to gain greater competitive advantage.The international marketer is less likely to rely upon intermediaries and is more likely to estiblish direct representation to coordinate the marketing effort in terget markets.With its own company subsidiary in a country,the international marketer creates an internal organition that is focused on leveraging a company's products and competencies in the country.The international marketing organization would use the communications campaign developed for the home country.

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