Test marketing will determine if Hot shot needs to be modified to Indians tastes; however preliminary research indicates that major product adaptation is not necessary. Hot shot should be promoted for taste the flavor enhanced when poured on the rocks.
Home » Chief executive officer » Entrepreneur » Great Indian Dream » managerial approach » Marketing and Advertising » Target market » MANAGERIAL CONCERNS AND APPROACHES IN B2B
in Chief executive officer, Entrepreneur, Great Indian Dream, managerial approach, Marketing and Advertising, Target market - on 3:08 AM - No comments
Target market selection and positioning are critical international success factors. Hot shot can succeed because the Indians are fascinated with American tradition, history and culture. Alcohol desire for those aged 20 to 35 is also westernized.Singleton indicates that they must also evaluate product adaptations.