NEGOTIATION ASSIGNMENT OF MARKET PARTIAL LISTS

Richardson teams: Negotiate an agreement with Napier for penetrating the Indian market with Richardson products. Napier teams: Negotiate an agreement with Richardson for penetrating the Indian market.

ISSUES ( Partial list ):---


(1) Sourcing:-location and responsibility

(2) Marketing:-responsibility, plans, budgets

(3) Product adaptation

(4) Pricing

(5) Distribution

(6) Selling, advertising, promotion

(7) Service

(8) Desing:-export licensing, joint venture, split ownership

(9) Timing

(10) Plan

(11) Key assumptions.

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