Standardized is one of the most essential factor in trannational marketing plan

STANDARDIZED is one of the most essential factor in transnational marketing plan.A standardize global marketing plan offers a number of advantages. 

Standardized is one of the most essential factor in transnational marketing plan.The advantages are describes here.
1.Cost savings:-
There are significant cost savings if standardization is practiced.A company that limits the number of models and variants of its product can achieve longer production runs and greater economies of scale.This is elementary and has been demonstrated in actual practice thousands of times over.Of course,cost savings can be achieved not only in production but also in packaging,in distribution,and in the creation of advertising materials.
2.Advertising strategy:-
In cases where the same product can be sold, other elements of the marketing mix can be obstacles to standardization because of environmental differences in company position. But the same company may be have a minor position in an adjoining market where its advertising strategy should be to obtain a share of the market for its particular product.

Conclusion:-
Henry Ford was probably the first industrialist to demonstrate the potential of mass production for achieving scale economies and creating a national market.Similarly,the Italian appliance indutry during the 1960s achieved remarkable cost reduction through standarization and long production runs and in the process took a leadership position in Europe.

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