NINE POINTS OF NEGOTIATION ON CROSS CULTURAL CHALLEGES ON GLOBAL MARKETING REVIEW BASED REALITY OF AMERICAN BUSINESS PROFESSIONALS

Now this days most of the countries in the world is following Americans customs and behaviors every where in daily life.Business professionals are more interested to accept the Americans strategy in own business in global market. But some time it will surely harm your business in global market when you or your organization sits on the table of negotiations.
Americans follow the custom “I am what I am” to show them more perfect and more stronger than others but it is needed to adapt more flexible standpoint and ready to change the willing ness at situations want to negotiations follow. Here we are discussed to avoid nine points of cross cultural negotiation by the US business professionals have to avoid for mix up in global business and marketing field:-
I.” I can get it alone” manner:-American are typically outnumbered in negotiations.
Correction method:-Greater reliance on teamwork and division of negotiating labor.
II..”Just call me Jhon” manner:-Americans place a high value on informality on participants in negotiations.
Correction method: Respect the custom and class structures of other culture.
III.”Pardon my French” method:-Americans are culturally mono lingual and don’t want to speak except English.
Correction method:-Try to learn local language and interact with the participants on the local language. Almost a few sentences will help more to make intimacy of that custom.
IV.”Get to the point” method:-Americans are more blunt and impatient than others and want direct action as no formality.
Correction:-Understand that the other peoples custom and formality as they use to do negotiations.
V.”Lay your cards on the table” method:-Americans like to state the case up front, and are not accustomed to feeling out prospective partners.
Correction method:-Slow down and recognize the need to ask same question from various angle.
VI.”Don’t just sit there speak up” method:-Americans are uncomfortable with silence during negotiations.
Correction method:- Recognize that silence is golden as other culture reflect it for formality so you have to wait fiscal and body expression of conversation .
VII.”Don’t take no for an answer manner:-Americans give high value of persistence and hard sell in work.
Correction method: If get reply as no then stop negotiation and try to find out why the reply no has come.
VIII.”One thing at a time “method:-Americans favor a linear, organized left bran style of negotiating.
Correction method:-Recognize your right brain capability Embrace a more holistic approach towards negotiations of any business deal.
IX.”A deal is a deal” method:-This is a projection of an excitation which may not be shared.
Correction method:-Accept a more gradual, supplemental view of negotiations and joint effort.
Conclusion of USA business professionals: Now this days the have already learnt more more flexibility standpoint and ready to change the willing ness in situations want to negotiations want . them more perfect and more strong than others.But we the other point so undeveloped and non materialistic in business .So we have never use these customs in our business.

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