Global small business has not remained as small now this days due to the globalization of every where in the world.We have heard a query every where that how public relations can be helpful to grow Small Business? along with other queries such as -
Are you falling down in your business?
Are you not generating leads?
Are you unable to get visibility to your business?
Are you going backward in promotional activities for your business?
There are many similar questions may arise as above that shows negative signal for your small business. Due to unusual business campaign your business goes down. It is better to choose smart business promotional campaign so that you can get more visibility with use of limited resources.
News spreads faster, but Gossip spreads fastest that means mouth words are more effective than static promotional activities. Here Public Relations are the most effective method to grow your small business with use of limited resources. Let's discuss exact meaning of Public Relations:
Definition of Public Relations varies from people to people but the main motive is same as to addressing public for the development and growth of an organization.
Public Relation is the best practice to flow information between organization and the public for the overall growth of an organization through activities like Arts, Support, Education, Events and many other activities that directly leverage people to convert them into potential customers.
Methods to do Public Relations (PR)
Before you do PR management for your small business, you need to do proper study and research regarding people's choice for your services and products. Mainly business owner hires PR manager to do PR for their business, but you can do your own PR management. Following two points should keep in mind before doing PR management:
- Study more about people's choice.
- Hire agency for doing PR only when you need more publicity.
Here are the best methods to do PR management for your small business:
Press release (coverage) is the most magnificent methods to do Public Relations management. It mainly consists of print media as well as electronic media elements like Newspaper, Magazine, TV, Radio, Blog, etc. Through these methods, business owner mainly shares interesting stories regarding business and they drive more customers. People generally believe on Press coverage against direct advertisement.
It is one of the best ways of direct marketing that targets directly to potential customers. Sponsorship is somehow related to charity. It mainly involves giving (donating) funds to an organization or for particular event to conduct, where name of your business directly pops up.
In Public Relations management, Incentives makes your clients feel proud to be the member of your business and it makes them happy.
Incentives for your business may work as rewards to your client as you can offer them discount and membership to your regular clients.
Supporting Giveaways is something like sponsorship; Instead of giving cash, you offer products that increase your credibility.
It is one of the substitutes of advertisement. It is very expensive but effective Public Relations technique for the ultimate growth of your small business. Advertorials are not a boring way to promote your business, but it is an interesting form of PR management. It is like a TV show of length 10-30 minutes that includes Interviews, Expert talk, Life stories, etc.
Advantages of Public Relations
- Target Oriented Marketing
- Lead generation
- Cost effective way of promotion
- More Customers.
- More traffic to your business site
- Best way to build backlinks to your business site
Avinash Mishra is an Engineering Student but interested in blogging on make money online, seo, social Media, Gadgets, Technology and business management via MakeMeNoise. Catch him on Twitter, Facebook, Google+ .