Modern Generations and Indian Big Digital Market Scenario

With 22 official languages, 35 distinct states and a population of 1.2m, India contains an enormous amount of diversity that is arguably greater than that within the European Union. So creating a single advertising or marketing campaign for the entire nation seems a strategy that is doomed to failure. Millward Brown tested almost 1000 ads across India to find out if consumers’ reactions would vary – and the answer is pretty unequivocal. 


The influence of technology in modern India is profound and life defining, according to the author of this paper. 



Their study set out to identify the payoffs that technology provides people in their lives, and that technology companies could use to connect with consumers. The findings are framed in terms of the 2000-year old chakra system, based on nerve/energy centres in the human body.

Indian scenario: Digital marketing is still at its initial phase in India. Most of the companies are still thinking to adopt the medium while many top brands have already rolled their digital marketing campaign. Seeing the large number of youth population in India(More than 40% of total population of India, around 460 millions youth is there, in which 333 millions are literate) and the rising technology savvy young generation, corporate will be more than happy to engage the target audience and spread their products & services among them via digital media. Thus there will be a Big Change in coming future.
Digital marketing
About Digital Markting

Digital Marketing Market Scenario

Internet & Mobile– Some Facts and Figures:

Digital Marketing will remain as the most powerful way of Marketing in the future. Some of my observations on the changing trend of digital marketing are

  1. This entry-level course gives an overview of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, e-commerce and integrating digital marketing with traditional marketing. It provides a practical framework to develop customized digital marketing programs and is designed for marketers, managers, and individuals who want to take advantage of new marketing techniques.
  1. The advance modules include Social media marketing, Paid Search etc. The interactive digital media industry relies heavily on customer engagement. This customer engagement is driven by a multiple tactics viz., advanced SEO, PPC, Online Display, Social Media, e-Mail & Mobile Marketing. Each one of the tactics needs to be planned and executed in an integrated approach.

How this course makes you a complete internet marketing professional

  • Digital Marketing Fundamentals
  • Website Planning, Designing & Creation
  • Search Engine Optimization (10 Days)
  • Search Engine Marketing (SEM/PPC)
  • Social Media Marketing
  • Affiliate Marketing
  • Online Reputation Management
  • Geo Targeting- International Targeting
  • E-Commerce.
  • Content Marketing & Management
  • Web Analytics
  • Video Marketing
  • Email Marketing
  • Fundamental of Adsense
  • WordPress/Blogging
  • Mobile Marketing
  • Earn Money as Freelancer

WORKING PROFESSIONALS

INDIVIDUALS BEGINNERS

MARKETING PROFESSIONALS

WEB MARKETERS

Digital marketing is a booming industry. You will have to work with the analytical part of a website. You need to implement the latest SEO, PPC and CRO strategy. You have to track the visitors and implement the strategy according to the need of the project. You have to do all the client handling and the reporting.
This will open a new door for Digital Marketers to not only run display ads online, but also offline which the consumers will be able to interact with using their mobile phones.
Digital is the communication technology used to market a message. It includes computers, smartphones, cellphones, tables, game consoles. And it uses platforms like websites, email, apps, and social networks.
Marketing is a process. It’s ultimate purpose is to communicate the value of a product or service to people to such a level that the people want to purchase the product or service – or at least, are interested in learning more about the product or service.
The basics of marketing will never change because it involves telling the story of a brand to people. Culture, society, gender, demographics are all environmental and should be a vital part of all marketing efforts – but it still boils down to getting a message in front of people. The message must appear where the target market/ideal customer is already looking.
However, before we go ahead with anything else let’s have a sneak peek to the market scenario at present.
The world of marketing has seen a great revolution in past few years whether it is advertising, promotion or sales. Even those who were unsure of the potential of digital marketing in the last decade have now dived into this ocean of opportunities offered by the internet. Unlike, television marketing when your target audiences were reached only during the prime time, digital marketing allows you to connect with your customer almost anytime and the entire credit goes to the internet and mobile devices. The way people are getting smartphones and tablets for anything and everything, it is apparent that demand for digital marketers will only increase in the coming the time.
As per a recent study, although internet penetration in India is yet to cross 16% of the population, however in absolute numbers this percentage works out to nearly 10 times the population of Australia.
According to a recent report released by IAMAI and IMRB, internet penetration in India has crossed the 200 million mark by October 2013. Besides, it is estimated that there will around 243 million internet users in the country by June 2014, leaving behind the US as the world’s second largest internet base after China.
Moreover, India has 110 million mobile internet users of which 25 million are in rural India. Of this 5 million internet users in rural India 70% access the web via mobile phones.
Not just that India with more than 82 million monthly active Facebook users spots the third position in the world after the US and Canada and it is expected that that the country will have the world’s largest Facebook population by 2016.
1. People have started looking for more interesting and informative things on the internet that can help them create value rather than fake and made for marketing type things, hence marketing strategies will move towards creating those kind of assets.
2. Marketing objectives will try to help people get better in their business through one’s own business. Creating and maintaining a network of people who are interested in one’s business will be given priority.
3. As always, ‘content’ will be the most important aspect of digital marketing and again the nature of the content is going to be more specific and deeply researched about a topic, moving away from the perspective of “Selling” to making it more useful for the audience.
4. General techniques like SEO, SEM and Social Media Marketing will be there. However, personalized marketing activities targeting specific set of audience and influencers will be given higher importance.
5. Automation in marketing will emerge more effectively and will be predominant in future.
Scope for digital marketers in India will only get bigger and better in the years to come. You might feel the need to know as to why is this so and in fact there is nothing wrong in researching something before you dive into it. This is why we have done a research and have come up with some facts and figures that will help you decide the worth of digital marketing before it is too late.
General course contents of Modern Digital Marketing
Professionals who seek to improve the performance of their digital marketing campaigns. Who want to ready themeselves for new role as Digital Marketer.
Individuals / beginners seeking career opportunities in the digital marketing domain. Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance. Students with a management or engineering background.
Marketing professionals who use digital marketing to meet their objectives. Professionals in marketing/ publishing/ e-business/advertising.
Web marketers who want to enhance their professional prospects in the marketing domain. IT professionals who want to expand their career horizon.
Contact – 09954639509 , email: ceo@indilens.org

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