A startup can be defined as a new company. A startup is usually small and initially funded and operated by its founders or an individual. Startup companies offer products or services that others do not offer, or that their founders believe are offered in an inferior manner.
In the early stages, startup company expenditures tend to exceed revenue because they work to develop, test, and market their ideas. That way, they are in dire need of funding. Startups can be funded by traditional small business loans from banks or credit units, government-sponsored loans, or funds from non-profit organizations, and the central government. Friends and family can also provide loans.
A startup is believed to change the face of business and technology today. Although there are several stories about startup success that is interesting and inspiring, countless startups are free-falling and out of business.
Why does startup fail? Actually, there are many factors that cause this. Entrepreneurs are ordinary people who try to start a business and have an impact on the technology industry. Ideas that look promising today may no longer be profitable when presented to the public.
A total of 9 out of 10 startups failed. This is not an easy fact to accept, but it's something you need to pay attention to. Even entrepreneurs need to plan their failures before starting a business. Why is that? Because entrepreneurs are very optimistic need to see the reality that happened both now and later. This statistic is not intended to frighten you, but to encourage you to work smarter and harder. Please also read our information about the importance of startup.
Startup Failure Due to Market Issues
One big reason why startup companies fail is that they have a small market or no market at all for the products they build. Here are some common symptoms:
There is no good value proposition or good event, which can make buyers commit to purchase. To get orders in the current state, you must find a buyer who has an interest or is in desperate need of the product you offer.
The wrong marketing time. You could be at the forefront of the past few years but consumers are not ready for the specific solutions you offer at this stage.
The market size of people who have a need for a product and have money is not big enough.
Business Model Failure
One of the most common causes of startup failures is that entrepreneurs are too optimistic about how easy it is to get customers. They assume because they will build an interesting website, product, or service, then customers will come in droves. That may happen to some first customers, but after that, it becomes a tough task to attract and win customers. And in many cases, the price to get customers is actually higher than the value of the customer itself.
The Essence Of The Business Model
A simple way to focus on the problem in your business model is to look at these two questions:
Can you find a measurable way to get customers?
Then can you monetize those customers at a higher rate than the acquisition price?
The Unsolved Management Team
A common problem that causes startup to fail is a weak management team. A good management team will be smart enough to avoid the above reasons. Weak management teams make mistakes in many areas:
They are often weak on strategy, building products that no buyers have because they fail to work to validate ideas before and during the development process.
They are usually not good at the execution stage, which can trigger problems with products that are not built well or on time, and lead to the poor market execution of their implementation.
They will build a weak team under them. There is a saying: A player employs A worker, and player B can only hire player C because player B does not want to work for other B players. So the company will end up with a weak and bad execution.
Lack of funds
The next major reason that startup firms fail is that they run out of money. The CEO's key job is to understand how much money is left for either the company's operations for financial success or for a positive money flow.
A common mistake and trigger the company to run out of money is that management fails to enter the next stage of development before the money runs out. Although it is still possible to repeatedly earn money, its valuation will be lower.
Inappropriate Pedal Acceleration
One of the CEO's most important tasks is knowing how to set accelerator pedals. In the early stages of business, when products are still being developed and business models are refined, the pedals need to be set very light to make money. There is no need to hire many marketing and sales staff if the company is still in product completion position to the point where the product really meets the market needs. It's a very common mistake, and it will only generate frustration.
But on the other hand, there is a time where it finally becomes clear that the business model has been proven, and the accelerator pedal time is on tap harder. As hard as the source of capital available and exist in the company. For the person who first became CEO, it's not easy to know how to react when they reach this point.
Startup Owners Hire People They Know, Not Competent People
Many startup companies are small businesses. Can be understood if the owner chose people with family closeness. And he does this by hiring people referenced to him by close friends, relatives, or other family members.
For most people, the reason behind this is because they want people who can be trusted, people who do not steal from the company. Unfortunately, this decision ended in error. As a startup, you must hire highly competent people. Otherwise, they will tear down your business without the need to steal from you.
Problem With Products
Another cause of startup company failure is because it fails to develop products that meet market needs. This can be due to simple execution or because of a strategy problem that has no match between the product and the market.
Often the first product that startup brings to the market does not meet the needs of the market. It takes several revisions to make the product fit the market. In severe cases, the product may actually fail. When this happens, it becomes a clear indication that the working team does not validate their idea with customers before and during the product development process.
Some entrepreneurs often complain about the lack of network and investor connections in industries that can support them. In addition to failing to find new people who can bring their startup to success, they also fail to recognize their own network. Startup companies need a network with good connections through existing networking, which is very easy to build.
Another good way to build connections online is to work with PR and SEO agencies. They already have relations with media, newspapers, and some top-level blogs that can speak about your startup company.
Starting a startup is not just about focusing on one's business. When startup wants to stay in the future, they need to avoid distraction but do not forget the competition they have.
Most startup companies today feel that their idea is best that will guide them toward success when the product is launched to the consumer. But it is not so.
Startups are formed from time to time and the idea can be similar. Analyzing established markets, competitions, and businesses will help generate different strategies in different areas to win the market.
Ignoring Prospective Customers
It's always hard for a startup company to decide to either improve the product or let the market test it first. Talking to customers about product upgrading ideas can be a good thing, but this triggers startup with almost no profit at all.
The foundation of startup success is based on market validation and if you fail with a good product, your startup will fail. The best possible way to make sure all goes well is by measuring, tracking, validating, and optimizing the data you receive from customers or clients.
The idea of being the backbone behind the startup and extensive analysis of market needs to be done before starting a business. Entrepreneurs need to understand that starting a company, marketing, and spending a lot of money may not always end with success. Diving into a business without previously analyzing a target market prospect is not a good idea.
The consumer market today varies greatly. Demands and needs change rapidly, and successful startup now works with vision without neglecting current and future market realities. Future analysis is required when implementing ideas for a startup.
Location can be a problem on some sites for startup companies. The important thing, adjust your startup concept and location. Locations also play a role in failure for remote teams. When your team is working remotely, make sure you find an effective communication method, because the lack of teamwork and planning can lead to failure.
Removing The Product At The Inappropriate Time
When you release the product too early, the user thinks it is useless and getting them back can be difficult if the first impression they have about you is negative. And when you release a late product, you lose the window of opportunity on the market.
Being Flexible and Not Actively Searching Or Using Feedback From Customers
Ignoring customers is the cause of failure. Not collecting feedback from customers is a fatal mistake for most startups. Do not wait more than 3 months to get feedback from a very objective prospect.
Similarly, do not spend enough time talking to customers and releasing features that you think are great, but you do not collect enough input from clients. You are easily trapped by thinking your stuff is good. You must pay attention to customers and adapt to their needs.
Knowing the target audience and knowing how to get their attention and turning them into leads and ultimately becoming a customer is the most important skill of a successful business. Read more of our articles on improving leads and sales.
Know the Characteristics of a Successful Startup Company
Now let's move on to a successful startup character, what are they?
Getting Started With A Small Market
When talking about successful startup companies, many comments on the importance of having a large market. It is true that startup should slowly reach a large market to become a big company. But initially, it is actually best to start with a small market. Start from a small market and then develop the market into a concentric circle.
The biggest mistake you make as a young entrepreneur is getting into a big market. This indicates you have not found the right category. And you will be dealing with too much competition.
Still related to starting in a small market, another characteristic of a successful startup is the focus. When starting a company from scratch, especially with a very small team, you are easily tempted to take on too many projects, this can kill your startup.
Providing an Awesome User Experience
By definition, startup means a new company. They can not rely on brand loyalty built over the years as competitors can do.
This is one reason why providing useful and easy-to-use products is critical to long-term business success.
If you want to be a winner, you need to adopt a positive corporate culture. Successful startups should be able to provide a positive environment at all levels of their organization.
Poor communication can destroy a new business. Poor communication raises the tension of the relationship between the clerk and between you and the customer. A successful startup can overcome communication barriers.
Hiring the Right Employees and Appreciating Them
Winners know how to find, choose, hire, train, motivate, reward, and retain good employees. They avoid workers who do not contribute. They raise the level of employees who do their best for the team.
They also know how to make employees happy and productive. Renowned business builders carefully supervise employees like shepherds in herds of cattle. They are kind, respectful, motivating, and very supportive. This unique nature so one strong character of entrepreneurs who deserve to win.
Getting into the business world requires strategy and planning. Successful businesses are organized using systems with constant short-term goals evaluated. With such systems, businesses and business owners can identify and achieve success. Strategic planning becomes an important element of every business design.
Running a startup is not an easy matter. Few people are ready for the journey ahead. A successful startup can overcome many obstacles. Most importantly, never lose your vision or passion.
The value of customer service can not be underestimated. Many successful startups can gain attraction because of excellent customer service. When your customers feel appreciated, they will come back again and become repeat customers. Exceptional customer service is hard to imitate, which is an effective tool to win the competition. Find out more about improving customer service.
While there are elements of luck involved in successful startup stories, there are many success factors for a startup. They have products that meet their needs, they do not ignore anything, they grow quickly, and manage to overcome the competition. When you have these characteristics, you are preparing to succeed.
A startup may fail just because their team can not win the project properly. Probably due to lack of skill, or maybe experience. In some cases when a business does this, it is not the end of the world. They may be able to switch from their team to get the right person for the job. But if they do not have the capital to hire the right team, then it is most likely destined to fail. That's 9 Reasons Why Most Beginners Businesses Fail that might be learning for you.